What Does a Digital Marketing Specialist Do? 10 Must-Have Skills

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We are a team of experienced digital marketing experts who have helped numerous businesses achieve their goals. We are dedicated to providing personalized solutions for each of our clients and we use the latest tools and technologies to ensure the best results. Therefore, a great digital marketing expert (or consultant) must have experience in customer and market research, strategy, planning, execution (different digital marketing channels), and optimization. Furthermore, he/she needs to communicate marketing ideas, direction, and strategy up, down, and across your organization – the task that many external consultants/experts find challenging.

  • Rand Fishkin is a hard working SEO professional with a notable reputation in digital marketing.
  • Josh Meah & Company is a global team of digital marketing professionals working under the direction of one of the most successful and experienced digital marketing experts in America.
  • Very helpful to be able to study online and manage around work/family.
  • This is why many companies have a marketing manager, a chief marketing officer, or a digital marketing consultant overseeing all marketing campaigns and channels.
  • People are starting to realise the long term benefits of Search Engine Marketing when compared to the long term costs of Pay Per Click.
  • Noah’s social media presence, particularly on Twitter, touches upon marketing, solopreneurs, and entrepreneurship, providing nuggets of wisdom for his followers.

Now that you know what it takes to become a digital marketing specialist, you may be wondering if is worth the effort. If this is something you cannot accept, then becoming a digital marketing specialist is not the best choice for you. Getting a digital marketing certification from a reliable company, it’s a great way to show that you know Digital marketing.

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Learn How to Use Data Analysis / Reporting tools

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Once you get Marketing Expert started, always keep up with the latest trends (such as our proven Customer Generation methodology) and try to learn something new each day—that’s how you’ll keep advancing in your digital marketing career. The best digital marketing specialists have advanced knowledge of graphical tools like Adobe Illustrator and can use them to develop assets for display advertising, email marketing campaigns, or infographic marketing. Digital marketing is still a relatively new concept to many small to medium-size businesses, hence why looking for and hiring a digital marketing expert can be intimidating. Therefore, a digital marketing expert is very different from an SEO (Search Engine Optimization) expert, Website designer/builder, Social media expert, or someone that specializes in PPC (Pay-per-click) advertising. While there is some overlap, specialists should not drive your high-level strategy.

Monitor & Optimize Marketing Campaigns

One of the fastest and most efficient ways to become a digital marketing specialist is to follow a comprehensive digital marketing course. These are the 10 steps to follow to become a digital marketing specialist. As the Chief Marketing Officer at Alchemy Worx, Dela has established himself as one of the most opinionated figures in the field, always providing data-backed insights. His content from Alchemy Worx is a must-read for anyone interested in email marketing, as he consistently offers valuable knowledge and tips.

In today’s world, it’s almost impossible to grow a business without being online. The good news is digital marketing campaigns are cheaper and easier to implement than offline marketing campaigns on TV, Radio, or in Print. For this reason, adding their content to your social media feeds will help you, undoubtedly, to get the best from the internet marketing experts around. While sales teams can be defined by revenue generated from sales and HR teams by hiring the right talent for the company, the marketing function tends to be more complex. According to Lynn Huang, marketers should be defined by how much they know the customer.

You’ll learn what digital marketing specialists do each day, the most important skills they need to succeed, and the fastest way to become a digital marketing specialist in 2020. Learning never stops for digital marketing experts and this is something that makes this profession very interesting and challenging. In most teams, the role of email marketing specialist is missing so the responsibility of running email marketing campaigns falls directly under the supervision of the digital marketing manager.